Video Game Trailer Specifications List

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Each of the major video game platforms have different video specifications for trailers; if your trailer doesn't comply, you can waste valuable time re-submitting. The information on this page is a based on official branding guides, trailer submission guides, and trailers clients of mine have successfully submit to the various platforms. 

This page contains the most essential technical details, but where available I've also provided links to websites that list specifications in more detail for each platform. Your contact from each of the game platforms will be able to get you access to the branding guidelines which contain more information about branding than you could ever want.

If you've never seen brand guidelines before, it has a lot of stuff like this, and video specifications!

If you've never seen brand guidelines before, it has a lot of stuff like this, and video specifications!

I cannot guarantee that following these specs will get your trailer approved; I've run into cases where I followed all the specifications presented to me, but still got rejected because of one tiny detail that wasn't listed. Be sure to read each section in its entirety to make sure you don't miss anything.

At the very least this should minimize the time spent for the submission process. Regions outside of the United States often have different ultra specific rules, so to be 100% sure your trailer won't get rejected, contact your console representative for exact specifications. I'll update this as necessary, but if there's a blind spot or edge case I missed in this post please contact me with the solution!

NOTE: These specs are only for trailers submitted to be used in each platform's official store pages, their YouTube channels, official exhibitions etc. Trailers uploaded to your own pages, websites or YouTube channels aren't subject to the same guidelines.


Platforms

Steam

Resolution: Up to 1920x1080
Framerate: 29.97/30 fps, 59.94/60 fps
Video format: h.264 (transcoding from other formats is possible)
Audio format: AAC (transcoding from other formats is possible)
Total Bitrate: 5000+ Mbps
File format: mov, wmv, mp4


Nintendo Switch

Contact your Nintendo representative for access to Nintendo logos, mneumonics, and branding guidelines

- Trailers must be submitted with separate ESRB, PEGI and Unrated versions.
- For trailers used on the Nintendo eShop, end slates can not include non-Nintendo console logos.

Resolution: 1280x720
Framerate: 29.97 fps
Video format: h.264 (no bitrate specified)
Audio format: AAC (no bitrate specified)
For internet use: Start of trailer required to show rating followed immediately by Nintendo Switch mneumonic.
For Nintendo eShop use: Start of trailer should not include the rating. Nintendo Switch mneumonic is required.

End slate must include:
- Game Title logo
- Game Publisher logo (if no logo exists, put in text "Published by [publisher name]")
- Nintendo Switch icon (Must be displayed in white with "Nintendo Switch" logo text)
- Legal line: "Nintendo Switch is a trademark of Nintendo. © 2017 Nintendo. "
- Legal line (French version): "Nintendo Switch et Joy-Con sont des marques de Nintendo. © Nintendo. "


PlayStation 4

Contact your PlayStation representative for access to PlayStation logos, mneumonics, and branding guidelines

- Trailers must be submitted with separate ESRB, PEGI and Unrated versions.
- For trailers used on PlayStation Store, end slates can not include non-PlayStation console logos.

Resolution: 1280x720
Framerate: 29.97 fps
Video format: h.264 at 5.8 Mbps
Audio format: AAC at 128 kbps
File format: mp4
Max file size: 100 MB

End slate must include this trademark information:
For PlayStation 4: "The PS" Family logo and "PS4" are registered trademarks of Sony Interactive Entertainment Inc."
For PSVR: "The PS" Family logo and "PlayStation" are registered trademarks of Sony Interactive Entertainment Inc."


Xbox One

Contact your Xbox representative for access to Xbox logos, mneumonics, and branding guidelines

- Trailers must be submitted with separate ESRB, PEGI and Unrated versions
- Xbox exclusive games must start with Xbox One Exclusive intro mneumonic
- Trailers must end with 3 second Xbox One Mneumonic (or Xbox One/Win10 combined Mneumonic for games on both platforms)
- For trailers used on Xbox or Windows 10 stores, end slates can not include non-Microsoft platform logos.

Resolution: 1920x1080
Audio Loudness: -16 LKFS/LUFS
Framerate: Native framerate, 29.97 preferred

Video format: h.264 at 50 Mbps
Audio format: AAC at 384 kbps 48khz
File format: mp4

or

Video format: Prores HQ
Audio format: PCM or AAC at 384 kbps 48khz
File format: mov


App Store

Landscape Resolutions: 1920x1080, 1600x1200
Portrait Resolutions: 1080x1920, 1200,1600
Framerate: 30 fps
Min length: 15 sec
Max length: 30 sec

Video format: h.264 at 10-12 Mbps
Audio format: AAC at 256 kbps 44khz or 48khz
File format: mov, m4v, mp4
Max file size: 500 MB

or

Video format: Prores 422 HQ at VBR ~220 Mbps
Audio format: PCM or AAC at 256 kbps 44khz or 48khz
File format: mov
Max file size: 500 MB (lol wut???)


Google Play

YouTube video link.


Ratings

ESRB

To receive the the most current ESRB logos, icons, and guidelines. Contact the ESRB to request access to the ARC manual. Once you have access, you'll be able to pre-submit trailers to the ESRB to ensure they comply with their guidelines!

ESRB ratings are shown either via a full screen rating or a small icon on the bottom left or right of the screen.

Screen Shot 2017-10-13 at 3.59.53 PM.jpeg

Full screen specs:
- Display rating with content descriptors for 2 seconds at start of video
- Must be displayed on solid black, white or gray background
- Rating's height must be no less than 50% of the total vertical height of the video.

tacoma-m.jpg

Icon specs:
- Display rating icon on either bottom left or right of the screen
- Rating's height must be no less than 15% of the total vertical height of the video.
- For videos less than 15 seconds, display icon for 2 seconds at the start
- For videos 15 seconds or more, display icon for 4 seconds at the start

Animated GIFs
- GIFs 5 seconds or less are not required to show the rating
- GIFs 5 seconds or more require ESRB rating in bottom left or right for first 4 seconds. Must be 15% of the total vertical height of the GIF.

How do you know whether to use a full screen rating or an icon?

- Game trailers with content suitable for a GENERAL AUDIENCE can use either the icon OR full screen rating.
- Game trailers with content not suitable for a general audience rated Teen, Mature or Adults Only must use the full screen rating.
- If you're not sure what qualifies as "suitable for a general audience" consult the ESRB's guide (available once you're given a login), and/or contact the ESRB about a pre-screening. In general, unsuitable content means nudity, blood, graphic violence, people getting shot, choked etc.

FULL SCREEN "RATING PENDING" RULES

Rating Pending games anticipated to be EC, E, or E10+ must display this full screen rating.

Rating Pending games anticipated to be EC, E, or E10+ must display this full screen rating.

Rating Pending games anticipated to be T, M or AO must display this full screen rating.

Rating Pending games anticipated to be T, M or AO must display this full screen rating.


PEGI

To receive the the most current PEGI logos, icons, voiceover, and guidelines. Contact PEGI to request access.

PEGI ratings can be displayed in either of the two options. People favor the full screen version option so that there's no icon in the bottom corner during the trailer.

Full screen logo
- At the beginning of the trailer, the age rating must appear on its own on a black or white background.
- If rating is on a dark background, use PEGI logo with the white border, and for white backgrounds use logo with black border
- Icon must measure no less than 30% of the vertical height of the screen, and appear for a minimum of 1.5 seconds
- Icon must not be modified in any way
- Voiceover used should be in the language of the advertisement.

Icon logo
- Icon must be displayed during all gameplay and pre-rendered CGI game footage & game logo, box art graphics.
- Icon can be left out during console or player footage, partner branding, hardware intros etc.
- Icon must be displayed on bottom lefthand corner at a height of no less than 15% of the screen.
- Icon must not be modified in any way


PHEW! Hopefully this works out for you, and your trailers get approved!

Again, if you run into problems, please contact me with problem you encountered, and the solution that got your trailer submission accepted.