Who is Your Audience?

Who a trailer is targeting is something which can significantly affect how something should be presented. What does your target audience already know? When are they watching it? Where are they watching it? All of these factors can and should be considered when making a trailer.

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Planning a Trailer Campaign Part 1 of 5 - Infinity War

How is the audience’s interest affected based on the content you choose to put into a trailer, and how frequently you release trailers? This is the first of a 5 part series exploring that question via a handful of trailer campaigns that took different approaches. Here I analyze the trailer releases for Avengers: Age of Ultron and Infinity War.

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