Remember the Titles?

Title cards are one of many tools to help tell a story in a trailer, but most trailers don’t use them in a memorable or effective way. What is it that makes title cards for one trailer memorable, and completely forgettable in another?

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No Logo

Should game trailers start with logos? No, in most cases no. Just don’t do it, the odds are people won’t recognize it.
Read on for a more in-depth explanation of logo use in trailers!

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2+2 Storytelling, and Show Don't Tell

“Show, don’t tell” is the age old mantra of filmmaking, and it’s even more important for trailers, because advertising is literally trying to get the audience to buy something, not just “buy in” to a story. Here’s why showing works better than telling, and why telling is so dangerous.

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Reducing Story Clutter

Trailers don’t need to tell everything about a story, and there are many cases in which providing more information makes a less effective trailer. Here’s why character names and other minutiae are at the top of the list for things to leave out.

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Less is More

People often have the impulse to put as much into their trailers as physically possible, but this is frequently the exact wrong approach to take. Why does showing less work better?

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