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In 2023 Steam made a big change to how the carousel of each game’s store page displays. Here’s how to make the most of the change and why it’s significant!

People always ask me how long a game trailer should be. There’s no one answer, but there is a bigger question of how video length and label affects the audience expectations. Calibrate expectations properly, and the necessary length of video will become clearer.

Here are the varieties of trailers made for video games. Similar to TV spots for big budget films, game trailers come in all varieties with different target audiences, and messages to communicate to their audience.

BattleBlock Theater is a game whose trailer campaign I saw from both the outside and inside. What is to be done when development is so long and protracted?

Deus Ex: Human Revolution’s trailer campaign has more trailers in it than just about any video game I can think of. How the heck do you sustain such a relentless campaign, and how successful was it?

Hotline Miami’s trailers were released at a different time in the indie video game industry, but there are still lessons that can be taken from its eclectic approach to game trailers.

I worked on most of the trailers for Firewatch. I discuss the progression of this trailer campaign, and what made it a little unconventional

How is the audience’s interest affected based on the content you choose to put into a trailer, and how frequently you release trailers? This is the first of a 5 part series exploring that question via a handful of trailer campaigns that took different approaches. Here I analyze the trailer releases for Avengers: Age of Ultron and Infinity War.