Questions to Ask When You're Stuck

Here are a series of questions you can ask yourself when you need to evaluate the efficacy of the shots in your trailer based on the intention of the shot, and how the target audience will respond to it. A lot of creative decisions can feel arbitrary; these questions take out some of the “feel” and allow you to consider with some measure of objectivity.

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Planning a Trailer Campaign Part 1 of 5 - Infinity War

How is the audience’s interest affected based on the content you choose to put into a trailer, and how frequently you release trailers? This is the first of a 5 part series exploring that question via a handful of trailer campaigns that took different approaches. Here I analyze the trailer releases for Avengers: Age of Ultron and Infinity War.

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