Teaser trailers are often even better than the full trailers because they have to be so enticing that people maintain interest, yet don't know enough so that they can make a full decision on whether or not they want to see it. How do you strike this balance?
Transitions are the glue that make a great trailer; they're one of the hardest things to edit, but learning how to master the various techniques opens up a world of possibilities.
There are a number of things that I think about while editing a trailer that guide my decision making. Here's what they are, and how I arrived at them in my career as an editor.
Sometimes when there's a built-in audience for an already popular property, great trailers are made, and sometimes it's clear that the trailer producers knew that how the trailer is edited isn't as important as just showing what the audience wants to see.
Some of my favorite trailers are for love stories I either didn't like in the final film, or didn't find as affecting as I did in the trailer. What is it about the storytelling of a trailer that works differently from the final film that causes this to happen?