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Where to Get End Slate Logos

Here's a quick post about where to get official logos!

I'm sure you've Google Image searched for logos when it came time to put together an end slate for a trailer or anything which needed a bunch of logos, or maybe you've found yourself on the Wikimedia Commons page which sometimes has high quality logo versions. 

But there's a way to do it better which might not be as convenient, but with just a little bit more effort you'll know you're working with the official high quality assets and not manipulating them in ways they're not supposed to be.

You might be thinking: "Eh, I don't care if I violate some design specifications set by [this platform]" Well, you'll care when they keep rejecting your trailer submissions because they don't follow their rules like when to use a ® or ™ on their logo.

Don't be this person

Don't be this person



Branding Guidelines

These magic words are what you search when you're looking for a company's logo package and guidelines. Variations but are not limited to: brand assets, style guide, brand toolkit, brand resources, etc.

Many of these are publicly available. For example, here's Twitter's Brand Toolkit. The guidelines tell you their designers' criteria for their branding. Some things include how much buffer space to leave around the logo, what fonts to use, what shaped icons to put their logo in (if any), what colors their icon can appear in, and whether or not they permit animation, rotation, etc.

Facebook has a Brand Resources page which also includes InstagramOculusand the other companies it owns.

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Stuff like this is a small part of why a good logo costs so much to design.

Stuff like this is a small part of why a good logo costs so much to design.

Game Platform Logos

These are logo packages are not readily accessible from a quick search because you have to be a developer, publisher, or someone who has official communications with Xbox, PlayStation, Nintendo, Epic Games Store, etc. If you search for the branding guidelines of these platforms you'll only get results from people who've posted it without permission.

Sooner rather than later, be sure to ask your contact for the link to the bundle of logos, mnemonics, branding guidelines, etc. Then you'll have all the logos, Nintendo Switch clicks, Xbox sounds, PlayStation Bwomps in more formats than you could've possibly imagined.

Here are some other branding pages which at the very least have guidelines if not the full package of logos (when in doubt, just get in touch with the platforms via their developer portal or other means of contact):

The App Store

Discord

Google Play

Humble

Itch.io

Steam

Twitch

YouTube

It turns out, companies who spend a lot of money on their branding don't want you messing around with it.

It turns out, companies who spend a lot of money on their branding don't want you messing around with it.

Rating Icons

The other category of icons you'll need are for ratings like ESRB, PEGI, etc. If you Google Image search for these icons you might end up finding old versions and more than likely you'll find versions of very low resolution. 

It's very easy to get a complete package of all these logos in vector and bitmap versions. Just email IARC (International Age Rating Coalition) and tell them you're a game developer or game trailer maker and request access to their rating logos!

Did you know this is now the official "Rating pending" ESRB logo? They changed it relatively recently, but I still see the old ones out in the wild.

Did you know this is now the official "Rating pending" ESRB logo? They changed it relatively recently, but I still see the old ones out in the wild.

If you didn't already know, I have a page on my website which aggregates the most pertinent information about what to put on your game trailer end slate, though as of the writing of this post, that page hasn't been updated in quite a while so there is some information which might be out of date. You can easily access that page by going to GameTrailerSpecs.com. I need to update it for Xbox Series X|S and PlayStation 5, but I'd say it's still a good place to start to at least minimize the back and forth when submitting trailers to the different platforms.