The natural impulses of an inexperienced game trailer editor risk turning off the audience by being too pushy of a sales person. Here is what that looks like, how to avoid it, and how to be a more invisible game trailer editor.
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Unfortunately, making a good trailer is not the only thing needed to make it spread wide and be seen by lots of people. Only a very very very small percentage of trailers will ever go viral, so for the rest of us, I explain the other ways you can potentially get your trailer seen by many more people!
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Researching a game, its studio reputation, and audience can make a huge difference in how targeted your trailers can be, and therefore how effectively they can communicate with its potential players. Here are some ways I do research to find the right creative direction for a trailer!
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Most game trailers tend to focus on what information to convey about the game, when I think they should worry more about the feelings they can convey through use of music, editing, sound, voiceover, and more!
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Many people who make a game trailer are not professional editors, so it’s not the most useful advice to talk about editing techniques which can take years of practice to get right. So here is my list of what to prioritize in order to make a stand out game trailer. As best you can, start at the top and don’t move on until you’ve got each item locked down.
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