Here are my favorite game trailers of 2022! I have so many I loved that I just flat out made up categories so I could include them. You’ll find everything here under the sun from the smallest indies to the biggest AAA games. But no matter how big the game you’ll see some very well made and innovative trailers!
Read MoreViewfinder is a mind bending first person puzzle game where you use photographs to reshape reality. This is how I made the trailer for the game and how I achieved the goals we set for the announce trailer.
Read MoreIf you’re an indie game developer making a trailer, think twice before looking to the latest AAA game trailers from E3, The Game Awards, or similar caliber of trailer. In this essay I explain why it’s setting you up for failure, and how you can do better.
Read MorePart of being a good trailer maker is being aware of the current zeitgeist and conversations. At best, you can make something which contributes or responds to it, and at worst you could unwittingly release something very tone deaf. Here are some examples of movies and games which I think did a good job.
Read MoreA good freecam or marketing camera is one of the most essential tools for capture artists and game trailer makers. Here’s an extensive breakdown of what features make them better for creating more cinematic shots!
Read MoreHow many times do you have to show an idea in a game trailer for it to sink it, but not so many times that it becomes boring and predictable?
Read MoreThis is a great trailer with a tremendous amount of restraint which I really admire. It’s longer than most game trailers and yet so much more engrossing than trailers a third of the length.
Read MoreWhat is the balance of style and substance in a game trailer? Where is the line between making something look cool and looking like you’re trying to hide something behind all the flash?
Read MoreHere are the very basic phases of editing a game trailer and what you should focus on at each step. Starting from assembly to finishing it up and exporting it.
Read MoreHooking your audience as quickly as possible is ESSENTIAL for a game trailer, especially when you have no prior record of reputation. No matter how quickly you think you need to hook, you’re probably still not doing it quickly enough.
Read MoreHow does a game trailer make it into a show like E3 or an online showcase like Wholesome Games? Some behind-the-scenes insight from Nick Verge of popagenda has the answers!
Read MoreMaking a gameplay trailer for a tactical dodgeball game about connecting with your feelings was certainly a challenge. Here’s what we wanted to say, and how I designed the script and shots to fulfill those messages!
Read MoreMask of the Rose is a 19th century gothic visual novel where you can romance demons and the rats have learned to talk.
Read MoreWhat can ice cream, stand-up comedy, and first dates teach you about making game trailers? These are my most frequently used analogies and here’s why.
Read MoreThe first clients are the most difficult ones to get, so how do you do it? Here are my tips using everything from Fiverr, reddit, TikTok, and Twitter. How to help people know you exist (and what you do) without explicitly selling yourself!
Read MoreIntercutting dialogue with gameplay is critical to making people pay attention to the footage and the story. If too disconnected, one gets ignored in favor of the other. This is how you do it so both gameplay and dialogue shine!
Read MoreA game trailer should not only fit into the broader marketing effort, but it should reinforce and expand upon it in the ways only a trailer can. Here are some ways I’ve used existing marketing materials to inspire my trailers.
Read MoreSome game trailers show footage which amount to little more than switches on a fidget cube being activated. There’s no rhyme or reason we can see that the player is using them. This is why that’s frequently insufficient for a well made game trailer, and what to do to remedy the situation.
Read MoreWhen you’re an advanced editor where do you go from there? Some become creative directors, others work on expert execution of amazing ideas, and others do a mix of the two. This is where things start to get REALLY interesting.
Read MoreWhat should be the FIRST shot of your game trailer? Here are a few ways to think about the opening shot so you can figure out which might work for you!
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