The “line of rising action” is an idea people explore for narratives, but trailers have very different needs. Here’s my take on the unique line of rising action specifically for trailers.
Read MoreHere are the varieties of trailers made for video games. Similar to TV spots for big budget films, game trailers come in all varieties with different target audiences, and messages to communicate to their audience.
Read MoreThe first trailer for “Untitled Goose Game” is brilliant in its simplicity, but there’s something about the fundamental design of the game that translates well into video.
Read MoreI’ve worked in both the movie and game trailer industries. There are similarities between the two, but there are many ways they are fundamentally different beasts. Whether you’re looking to enter a career in either or just curious, this will answer your questions!
Read MoreBattleBlock Theater is a game whose trailer campaign I saw from both the outside and inside. What is to be done when development is so long and protracted?
Read MoreDeus Ex: Human Revolution’s trailer campaign has more trailers in it than just about any video game I can think of. How the heck do you sustain such a relentless campaign, and how successful was it?
Read MoreHotline Miami’s trailers were released at a different time in the indie video game industry, but there are still lessons that can be taken from its eclectic approach to game trailers.
Read MoreI worked on most of the trailers for Firewatch. I discuss the progression of this trailer campaign, and what made it a little unconventional
Read MoreHow is the audience’s interest affected based on the content you choose to put into a trailer, and how frequently you release trailers? This is the first of a 5 part series exploring that question via a handful of trailer campaigns that took different approaches. Here I analyze the trailer releases for Avengers: Age of Ultron and Infinity War.
Read MoreThe trailer for the game Ape Out is not only a great trailer, but it’s also a PLAYABLE one. This is why I find everything about its construction brilliant, and instructive for game trailers.
Read MoreThe trailer for Bringing out the Dead is one of my favorite trailers with wonderful use of music licensed for the film that makes it a wonderful abbreviation of the full film.
Read MoreI watch a lot of game trailers, but I don’t finish watching them all, because there are a handful of red flags that tell me the trailer doesn’t have planning, editing or execution. Here are those red flags.
Read MoreI didn’t like Red Dead Redemption 2’s third trailer. In this post I explain what bothered me so much via an explanation of the “paper edit” phase of making a trailer.
Read MorePart 2 of my post on rewatching trailers after seeing the finished film. Here I analyze Black Panther’s full trailer, and how it so expertly makes us think we’re seeing a lot, but still showing very little.
Read MoreIt’s almost a ritual for me to rewatch a film’s trailers after I see the finished version. This is part 1 of what I look for in a trailer to do my best to reverse engineer the thought process of the trailer’s producers via the trailers for Black Panther.
Read MoreTrailers are frequently described as being better than their films, but what does it look like when a reasonably high budget film gets a low budget trailer?
Read MoreSimogo Games make some of the most impressive game trailers that I’ve ever seen, and they do it all by themselves! It’s not often that I look for inspiration to trailers made in-house by indie game developers, but I consistently find myself doing that with Simogo.
Read MoreThe trailer for The Coen Bros’ film “No Country For Old Men” is as menacing, restrained, and intense as the film. How does it achieve this mood?
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